Digital Advertising

Introduction

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Good Reads

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​​7 Google Ads Mistakes That Are Squashing Your Success
Author: Michelle Morgan - WordStream

Performance Max-campagnes in Google Ads: wat is het en hoe werkt het?
Author: Hans Boersma - Frankwatching

The 24 Best Ad Copy Examples from Every Channel
Author: Lisa Vonk - WordStream

How to Use Google Tag Manager to Manage the Facebook Pixel and Events
Author: Jon Loomer

A Guide to Online Advertising: Paid Search, Paid Social, & More
Author: Amy Bishop - Semrush

What’s Wrong with Your Social Media Ads (and How to Fix It)
Author: Kelly Lyons - Semrush

New Data! 2021 Paid Search Advertising Benchmarks for Every Industry
Author: Kristen McCormick - WordStream

How to Advertise on Facebook: A No-Nonsense Guide for 2021
Author: Mary-Rose Sutton - Shopify

15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Author: Susie Marino - WordStream

How Much Do Facebook Ads Cost in 2021? (+3 Ways to Save)
Author: Kristen McCormick - WordStream

How to Exit the Facebook Ads Learning Phase Quicker
Author: Charlie Lawrance - Social Media Examiner

19 Pesky Google Ads Disapprovals and How to Fix Them
Author: Susie Marino - WordStream

6 Steps to Attracting Paid Traffic That Converts
Author: Darina Andronova - Semrush

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
Author: Michelle Morgan - WordStream

Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
Author: Susie Marino - WordStream

How to Show Product Ratings in Google Ads
Author: Robert Brady - Practical Ecommerce

iOS 14 Resources for Facebook Advertisers
Author: Jon Loomer

Digital Advertisers Need to Pivot
Author: Armando Roggio - Practical Ecommerce

25 Alternatives to Running Paid Ads to Promote Your Business
Author: Casandra Campbell - Shopify