Ecommerce Growth Flywheel - Traffic


To sell something online, a web store needs visitors: traffic. So traffic generation is always on the top of our minds.

When shoppers are looking for new products, search engines play a vital role. The same is true for social media, but in a different way. Actively searching for a product usually indicates a high intent to buy, which helps score a quick conversion. People who discover a product via social media may not even know it exists. Due to this, they enter the sales funnel at a higher level, and might take more time to convert.

Both search and social media distinguish organic traffic from paid traffic. Creating content that stands out on social media or optimizing content for search engines (SEO) is often the key to organic traffic. If you want to reach even more people, you can pay Google, Meta, TikTok, and other channels to advertise your content.

In addition, you can also generate traffic by partnering with influencers, running joint promotions, using email and messaging, holding events, and conducting offline to online activities. The articles in this section will surely inspire you to explore new options to generate store traffic, or to improve your current efforts.

Good Reads

Over the past few years, our team has collected articles from a wide range of online publications, which have proved to be an excellent source of inspiration. Now we're happy to share this with you.

30 Ways to Drive Traffic to Your Website
Author: Rebecca Riserbato - HubSpot

Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where to Begin)
Author: Alex Wilhelm - Shopify

25 Ways to Increase Traffic to Your Website
Author: Dan Shewan - WordStream

12 companies who drove insane organic traffic to their website
Author: Pooja Jayakumar - Zoho

3 Simple Steps to Get Your First 10,000 Visitors from Google
Author: Neil Patel

How to Get Traffic to Your Blog in 2021: A Beginner’s Guide
Author: Sion Phillpott - Semrush

How to Promote Your Blog: 21 NEW Strategies
Author: Brian Dean - Backlinko

7 Customer Acquisition Strategies with Expert Tips and Tactics
Author: Elizaveta Shutova - Semrush

10 content distribution strategies explained and ranked
Author: Jeff Baker - Brafton

101 Easy (& Cheap) Ways to Drive Traffic to Your Website
Author: Jon Clark - Search Engine Journal

Customer Acquisition: How to (Profitably) Gain New Customers for Your Business
Author: Mary-Rose Sutton - Shopify

3 Marketing Plan Templates To Grow Your Traffic, Email List, And Sales
Author: Dean Yeong - Sumo

These 4 Steps Helped My Marketing Team Generate Over a Million Pageviews Per Month
Author: Garrett Moon - Inc

10 of the Best Tools to Monitor Your Online Reputation
Author: Brent Csutoras - Search Engine Journal

21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Author: Julia McCoy - Search Engine Journal

How E-commerce Sites Can Attract Shoppers In 2018: SEMrush Web Traffic Study
Author: Guest -

29 Experts on the Most Important 2018 Social Media Trends
Author: Danny Goodwin - Search Engine Journal

10 Content Types That Will Boost Your Traffic
Author: Alexandra Tachalova - Search Engine Journal